Huge List Of Web Development Acronyms

A

AJAX - Asynchronous JavaScript and XML - A technique used to create dynamically-loading web applications. Allows a script to communicate with a server without reloading the current web page.

ASP - Active Server Pages - Microsoft’s server-side scripting language.

C

CMS - Content Management System - Web applications that save website data in a database. Pages loaded from a CMS are dynamic pages, and not static pages (individual files saved on the server).

CPM - Cost Per Thousand Impressions - Advertising model that allows advertisers to set a flat price for 1,000 impressions (views) of their ad.

CPC - Cost Per Click - How much advertisers pay for a click on their ad.

CSS - Cascading Style Sheets - Language used to describe how a web page should be formatted. Allows complete control over most aspects of page design.

CTR - Click Through Rate - % of visitors who click on an ad.

H

HTML - Hyper Text Markup Language - The language used to describe web pages.

HTTP - Hyper Text Transfer Protocol - Networking protocol used for the world wide web

J

JS - JavaScript - A widely used client-side scripting language.

JSP - Java Server Pages - Web pages with Java code embedded in them.

S

SEM - Search Engine Marketing - Includes a wide array of practices, like keyword research, search engine submission, and advertising.

SEM - Search Engine Marketer - A professional who practices search engine marketing.

SEO - Search Engine Optimization - The practice of enhancing a page to make it more “search engine friendly” for a chosen keyword phrase. Includes keyword optimization, HTML code correction, linking, etc.

SEO - Search Engine Optimizer - A professional who practices search engine optimization.

P

PHP - PHP Hypertext Preprocessor - An open source server-side scripting language commonly used on Apache servers.

PPC - Pay Per Click - Advertising model in which an advertiser only pays for a click through, and not for an ad impression.

PPI - Pay Per Impression - Advertising model where you pay per ad impression.

PPI - Pay Per Inclusion - Many search engines like Yahoo give you the option for paying for inclusion in the search engine index. Although it doesn’t guarantee good rankings, it does guarantee a quick indexing. PPI can also refer to paid-for web directories, where you pay for a spot on the directory.

PR - PageRank - The magical number that Google gives out to individual pages. Is part of Google’s search engine ranking algorithm.

R

ROI - Return On Investment - The end result of an investment, were you negative or positive? Generally written as a percentage.

W

WWW - World Wide Web - Does this need explanation?

X

XHTML - eXtensible HyperText Markup Language - The new version of HTML which is an extension of XML. Allows HTML to be parsed as XML.

XML - eXtensible Markup Language - A language used to describe data.

If you can think of any more feel free to chime in and I’ll add it to the list.

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