The Number One Reason Why Most Prospective Pro-Bloggers Give Up

Have you ever wondered why most bloggers give up their ambitions of going pro? It is simple - they copy everyone else.

Now by copy everyone I don’t mean they cut and paste other bloggers’ work (which is illegal, by the way). I mean they regurgitate the same information over and over, and they write it in the same style as other bloggers. A great example of blog content regurgitation is SEO and “blogging tips” blogs. Most of them write in the same style as bloggers like Darren Rowse and Jeremy Schoemaker.

Sure, it is alright to write about what may have been said already. But instead of writing in other bloggers’ styles, write in your own. If you are not an expert in what you are blogging, make it obvious. People like truth beyond all else, if they find out you are pretending to be an expert when you really are not, they will punish you by leaving.

This is why you should blog with an attitude - a personality. Throw in little side comments and have fun. People do not want to read text written by robots, they want to read text that allows them to imagine what the author is like in real life. Is your writing like that?

The most obvious piece of your personality that the user should notice is whether or not you are a good writer. Fortunately for us, writing badly can actually help. Now by writing badly I of course mean using too many commas or incorrectly ending sentences, I do not mean writing like, “Itz cooloz todayszzzz I gtoz a Wii, Itz Mdae By NiNteNdo!!!111″ If you write like that, please do us all a favor and get rid of your computer.

So back to my point, by writing in your own style, which may or may not be viewed as “bad writing”, you are actually making your blog better. Why? Personality. As I said before, your readers should be able to tell what you are like in person based on your writing. If you are one of those grammar-lovers then you are probably preppy, if you occasionally screw up it means you are normal.

Many professional and amateur bloggers have strong feelings about bloggers writing in a traditional media style of “objective views.” Personally, I think all of that is a load of crap.

Blogging is about personality, it always has been and it always will be. Anyone who thinks blogging should be about having unbiased views really need to think, for ten seconds, about how the quickly the blogosphere would collapse if everyone blogged in the same exact way. Can you even imagine how horrible it would be?

Anyways, write with personality, and your blog will thrive, write like a robot, and it will surely fail. Write your own content, and you will succeed, write in the same style as everyone else, and you will never become a good blogger.

Please subscribe, or else I will cry. Do you really want to make a programmer cry?