A click attack is one of those things that is every publisher’s worst nightmare. Click attacks occur when a robot or some pissed off user decide to go nuts and click every ad on your site many [thousand] times, thus costing advertisers money. When a click attack occurs most publishers will be booted from the ad program, but luckily there is a way to avoid that.
So, some user got mad at you and decided to get revenge by clicking on your ads? Well, first and foremost, don’t panic. As soon as you find out the fraudulent clicks are occurring contact the ad network you are using. If you fail to do this, the network will most likely assume you authorized the clicks and they will ban you. However, by contacting them and explaining what is going on there is a good chance they will believe you. The majority of people who indulge in click fraud never talk to their ad network.
If you have a log manager for your site set up you may want to check it for any suspicious activity. This is really easy if you use software like adlogger, which will tell you if it suspects click fraud is going on. Give any suspicious IP addresses to the ad network.
If the network gives you a hard time, try at least a couple more times. Just don’t harass the company. Eventually you might get someone who is sympathetic toward you. If they believe you, any fraudulent funds will be removed. Another way that networks may remedy the situation is by simply not paying you for the day.
I cannot guarantee that this will work, but doing something is better than doing nothing. Don’t you agree?
Plus if worse comes to worse, you can post the IP address of the attacker on some hacker forum and let the fun begin. Legal Note: Don’t do that!
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